The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing

In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.

from The Business of Fashion https://ift.tt/dLGetR8