Maison Margiela Enters Fashion’s Arts and Culture Race with Line of ‘Intangible Products’

CEO Gaetano Sciuto sees ‘Line 2,’ the latest addition to Margiela’s numerical product system which kicks off next week with an installation by Korean artists Heemin Chung and Joyul during Frieze, as a means of deepening the brand’s connection with its community.

from The Business of Fashion https://ift.tt/FQeU4ka