Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.

from The Business of Fashion https://ift.tt/upG6DnO