The Ounass Formula for a Successful Brand Activation

At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf.

from The Business of Fashion https://ift.tt/Iq0azwf