The Best of BoF 2024: Navigating the Wellness Hype Cycle

Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.

from The Business of Fashion https://ift.tt/5GSFcTY