Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands

Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.

from The Business of Fashion https://ift.tt/3vqH8I6