Moncler CEO Outlines Latest ‘Genius’ Strategy

Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.

from The Business of Fashion https://ift.tt/oWGY4di