First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree

The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.

from The Business of Fashion https://ift.tt/fBRz1yc