Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy

With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.

from The Business of Fashion https://ift.tt/guvmZ6N