How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

from The Business of Fashion https://ift.tt/HKvAkc6