Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide

As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it’s not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers.

from The Business of Fashion https://ift.tt/l3WOT9v