How to Optimise Brand Performance Strategies to Reach Gen-Z Consumers

Alison Bringé, chief marketing officer of software, data and insights company Launchmetrics, and Shaina Zafar, an executive at the Next Gen Practice at UTA Marketing, discuss best practices to reach Gen-Z consumers and how to connect with this critical cohort.

from The Business of Fashion https://ift.tt/1OD6opM