At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand

The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.

from Business of Fashion https://ift.tt/RQsOSb6