Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands and retailers. Winning sports-marketing strategies today hinge on building long-term partnerships with athletes and organisations that speak to a brand’s target customers, translating different sports into compelling, credible activations and maximising the potential of athlete ambassadors to reach untapped markets.

from Business of Fashion https://ift.tt/e86qmVQ