What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.

from Business of Fashion https://ift.tt/rkKvN7b