Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?

The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.

from Business of Fashion https://ift.tt/d1xXRw8