BoF LIVE | The New Metrics to Measure Social Media Success

Join us on Wednesday, May 24 at 16:00 BST / 11:00 EDT for #BoFLIVE, as Dash Hudson’s chief marketing officer, Kate Kenner Archibald, joins BoF’s associate director of content strategy, Alice Gividen to unpack how ROI in social media is evolving, the channels that fashion and beauty businesses should prioritise, and which practices and metrics enable brands to measure success most successfully.

from Business of Fashion https://ift.tt/CtaePgQ