Can Amina Muaddi Build an Enduring Business Off Her Sell-Out Shoes’ Hype?

The brand is opening a permanent shop at Harrods, testing the physical retail waters with an eye to opening a stand-alone store. It’s just one part of a larger strategy to gear the label up for its next stage of growth, the designer said.

from Business of Fashion https://ift.tt/czNl6Yd